This article is addressed especially to people who have decided to promote their brand, products, services or maybe their personal image, based exclusively on the social network Facebook. Facebook pages are created quickly, they are available to everyone, they are very useful but not enough. To succeed in the online field, your business needs first a website and then Facebook, Instagram, Linkedin, Pinterest, Twitter and other social networks. Facebook is not the basic option, but an excellent alternative for promotion.
Here are the major disadvantages of a Facebook page and why you should consider creating your own website.
- The possibilities of developing a Facebook page are extremely limited and you will feel this as your business grows. You can personalize your page with a banner and a logo. And that’s it. All pages look the same. All posts look the same. Your potential customers want to know what makes you different from the competition. Websites give you flexibility and the ability to continuously adapt. You can change the design whenever you want, you can use automations that will make your work easier, etc.
- The information on a Facebook page is unstructured. It is difficult to search and find what interests you. Followers of your page will constantly see only your latest posts. Very few know how to search for specific information on a page. If you have your own site, you control 100% of the information on the site, its structure and how it reaches your potential customers. A well-designed website will work as an extension of your company’s image, products and services. You will provide visitors with valuable information, and you will help them get to know your products, services, values and the mission of the company better.
- For many people, Facebook means Like & Share. But this is in most cases insufficient to promote your page. How many times have you liked or shared a post without reading it?
- Another big problem is collecting email addresses from visitors. If you have your own website, you also have the tools to collect data about visitors. And one of the most valuable data is the email address, which you can use in your marketing campaigns. Unfortunately, a Facebook page does not provide you with the email addresses of the following.
- The Facebook page is not your property. Facebook has all the rights and can change the rules at any time. You can’t post anything you want and how you want it. You can be notified at any time that you have violated the product and service promotion policy. For a minor mistake, made unintentionally or even due to imperfect Facebook algorithms, you can wake up with the page blocked. Those who have experienced this know all too well how much time and effort they put into reactivating a page, and this can take weeks or months, during which time your business will no longer be visible in the online environment.
- The images and information you upload to Facebook are theoretically your “property”. However, according to Facebook policies, written on about 20 pages you agreed to, after you post a photo, all other Facebook users are allowed to share or share it on other pages or groups. If you have a personal website, its content is 100% your property. Legally, no one has the right to use the content without your explicit consent. Even if site users can share pictures or text, you still have a defense tool when the information is distributed in an incorrect way that can affect your company’s image.
- Tired of Facebook? You want to pack up your toys and leave. You don’t have much to pack. Those toys are not and never were yours. Once out of the Facebook structure you lose absolutely everything you have built over the years.
- The competition in the online field is great. But on Facebook it’s huge. In recent years, user actions (likes, comments or distributions) have dropped dramatically. Why? Because there is far too much information and too little time and interest to read and distracting readers is maximum. In the case of a website, things are different. Once the reader arrives on your site, he can focus more easily on the information he is looking for.
- Facebook is a very large platform with 2.7 billion users (August 2020), which you must take into account to promote your business. But there is a much bigger platform, and if you ignore it, you are making an elementary mistake. It’s Google, with 2.5 trillion searches a year. Even if we have the impression that everyone has a Facebook account, it’s not really like that. In conclusion, all those who do not have an account will not be able to access your page. Your potential customers will definitely be among them.
- You may have noticed that Facebook pages are hard to find in Google searches, and articles and comments posted on Facebook are almost non-existent. Rivalries between Google and Facebook limit your ability to rank on the first page of Google searches. In other words, if your business is based solely on a Facebook page, you will never appear on the first page of Google searches and you will always be far behind the competition. As a result, it is essential to have both a Google-optimized website and a Facebook page.
If you already have a Facebook page and are seriously thinking about growing online, it’s time to take the next step towards your own website.
Choose a website template from our list of examples: https://webage.ro/en/websites-examples/
Read 10 reasons to make a website: https://webage.ro/en/10-reasons-to-have-a-website/