3 mistakes beginners make in Google Ads advertisements

If you are just getting acquainted with Google ads, there are three costly mistakes that many beginners make. So, if you’ve just allocated a budget and you’re ready to start with Google ads, here are three things that experts know and beginners don’t, but which can unnecessarily consume your advertising campaign budget.

1. Keyword match types

The first major budget consumer is the lack of understanding of keyword match types. When setting up your ads, there are three different types of keyword match: broad match, phrase match, and exact match.

Attention: Google will try to place you on broad match for all keywords.

Broad match will capture the intent of the keyword and expand it to other possibly related keywords. It can be useful to run ads with broad match at the beginning of a new campaign to discover keywords you may not know. However, in the long run, this can become an unnecessary budget consumer.

Google will spend your entire budget trying out new keywords that may not be valuable to you. You need to be very careful when using broad match.

My recommendation is to use phrase match if you know the keywords and search terms people use to find you.

2. Ad scheduling

The second most common and costly mistake is the lack of ad scheduling. An important aspect of your ads is understanding your audience. Your audience won’t always be online searching for what you offer. If you have a specific time window in which you believe your ads will have the most success, you should restrict that time window.

For example, you could choose not to display ads before 5 a.m. and after 10 p.m. every day. Or you could choose not to display ads on Saturdays and Sundays. Think carefully about when your potential customers are online. We can focus our budget during the hours when we know we’ll have the most success.

Search partners network

The third and smartest way Google makes you spend more is through the search partners network.

If you already have a developed campaign, go to the campaign, then to the “Additional settings” tab, and click on “Edit settings.” Once the settings page appears, we’ll look for an option called “Networks” within this section. You’ll see two checkboxes, one for search network and one for display network.

The display network is Google’s advertising service that displays Google ads on other people’s websites. Although this can be beneficial depending on your product, in 97% of cases, it’s not good. It only consumes additional budget and wastes your money.

Google’s search partners network can be slightly better because it is still explicitly linked to search. However, Google wants to spend your entire budget every day, and it’s much easier for them to consume your budget on these partner sites and low-quality searches than in Google’s own search engine.

Therefore, make sure you have disabled these two settings to save your budget.

Conclusion

When it comes to paid advertising, the system on which you run your ads will try to spend all your money! Therefore, we must do everything possible to bring value to our budget instead of wasting it unnecessarily.

Pay attention to these practices that Google doesn’t tell you about and that experts already know in detail. Only then will you get real value for your money and advertising expenses. If you need help in this regard, please contact me.

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