What type of content dominates the first page of Google in 2024? The answer might surprise you!
In the era of social media and video content, you might wonder what the best strategy is to make your website visible on Google. A recent study by NP Digital provides us with some interesting answers.
It might surprise you, but quality blogs and articles still dominate Google results, representing over 64% of content that reaches the first page. This is excellent news for you if you have a website and want to attract more visitors!
But what does this mean for your website?
First of all, it means you need quality content. Don’t be scared by the idea of a “blog” – it’s simply a place where you can share valuable information with your potential customers.
Long videos take second place, with 32.7% of results. It’s a significant percentage, but you shouldn’t panic if you don’t have a YouTube channel. The study clearly shows that you can achieve excellent results with just well-written articles.
Images (18.3%) and news (5.6%) complete the picture of the main content types. Surprisingly or not, podcasts represent only 0.2% of results, despite becoming increasingly popular.
What should you do with this information?
- Focus on creating informative and useful articles
- Use relevant images to illustrate your ideas
- Regularly update your website’s content
- Don’t neglect search engine optimization
Why are blogs still so powerful from an SEO perspective?
There are several reasons why blogs and articles continue to dominate the first page of Google:
- First, blogs allow you to write extensively about your topic. The more relevant content you write, the better Google understands what your site is about.
- Second, blogs are easy to read for both people and Google. With clear titles and text divided into short paragraphs, the information is easy to follow and understand.
- Additionally, through blog articles, you can explain your services or products in detail. You can answer customer questions and provide useful advice. Google loves when you provide valuable information to your visitors.
- Another advantage is that you can always add new content and update existing articles. This shows that your site is active and that you care about the information you provide.
- Last but not least, blog articles allow you to create natural links between different pages of your website, which helps visitors find the information they need more easily.
Important to know: Google can display multiple types of content for the same search. This gives you multiple opportunities to appear in search results.
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