Effective strategies for Google Ads with a limited budget: How to compete with industry giants.

Effective strategies for Google Ads with a limited budget.

Google Ads is a powerful tool that enables even small businesses to successfully and profitably compete with larger companies in the same niche.

 
 

1. Set your Google Ads budget correctly.

The first strategy I recommend, even with a limited Google Ads budget, is to set your Google Ads budget at a sufficiently high level to gather enough data and volume through your Google Ads campaign.
 
This is essential because you need a minimum amount of data – impressions and clicks – to analyze campaign performance and make optimizations.
 
In addition, Google needs enough data to run its own tests and optimizations, so it can filter the best traffic for your campaigns.
 

But how much data do you need?

As a general rule, you should aim for at least 10 clicks per day. If we do a simple calculation, for a search campaign with a 5% click-through rate (meaning you get 5 clicks out of 100 impressions/views), that means you need at least 200 impressions (ad views) per day to achieve this goal.
 
If you’re only getting one or two clicks per day, you won’t have enough data to make significant optimizations.
 
Google needs at least 5,000 impressions in a 30-day period to make effective optimizations. Although some data suggests that this number has dropped to 2,000, I still recommend a minimum of 5,000 impressions in 30 days for a search campaign.
 
To achieve this goal, you need two things:
 
a) A properly set daily budget;
b) A correctly set maximum cost per click.
 
What are the correct values? You’ll be able to decide after a period of closely monitoring your campaign’s performance, but for a starting point, you can follow the following recommendation:
 
To set your daily budget, you need to find the average cost per click for the product, service, or keyword you want to promote and multiply it by 10. For example, if the average cost per click for the keyword “psychology cabinet” is $0.5, then your daily budget should be at least $0.5 x 10 = $5, and the monthly budget would be $150.
 
 
 

2. Focus on a single keyword, product, or service.

When your budget is small, you need to focus on only one keyword, product, or service that you want to promote.
 
If you have three different services you want to promote, choose only one to start with.
 
For example, if you have a small construction company and offer the following services: 1. tile and ceramic installation, 2. plumbing installations, 3. painting, choose only one service to promote. And choose the most profitable service, such as “tile and ceramic installation.”
 
Instead of “spreading” your budget by trying to promote all three services, select only one to start with. This will allow you to maximize your budget and achieve the best results.
 
In conclusion, only set keywords related to “tile and ceramic installation” category: “tile installation prices,” “tile and ceramic installation labor cost,” “I install tile and ceramic,” etc.
 
 
 

3. Pay close attention to creating ad text.

Remember that in Google Ads campaigns, you only pay when someone clicks on your ad. Therefore, you want only interested people to click on your ad!
 
In other words, you want many impressions (ad views) but not clicks from people who are not interested in your product or services and only consume your budget because they didn’t find what they were looking for.
 
To avoid this scenario, include as much specific information as possible in your ad text.
 
For example, you can include a clear price in the ad title. If your services start at $50 per square meter (in the case of tile and ceramic installation), write it in the ad text. If $50 per square meter is an average or above-average price, those interested in low prices and bargains won’t click on your ad.
 
Clearly state product limitations in the ad text. For example, if you’re a psychologist or psychotherapist and only offer services for children and teenagers, but not for adults, specify this as clearly as possible in the ad text.
 
By doing this, you will have fewer clicks, but at least the clicks you receive will be from people genuinely interested in your products and services. With fewer clicks, you will spend less of your budget and be able to set a higher cost per click to get more ad impressions.
 
In conclusion, even with a limited budget for Google Ads, you can still achieve success by setting your budget correctly, focusing on the best-selling products or services, and creating clear ad text that filters out people who are less likely to purchase your product or service. By closely monitoring the data and constantly optimizing your campaign, you can achieve the best possible results.
 
If you found this information helpful, feel free to share it with your friends who might benefit from it. Together, we can help other entrepreneurs grow their businesses through Google Ads.
 
If you need more information or have additional questions, don’t hesitate to contact us. We are here to help and provide the necessary support to achieve the desired success in your online advertising campaigns.
 
Thank you for your time, and best of luck in promoting your business!

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