Sample Offers

for website creation and online promotion

On this page, you can find real examples of offers for website creation, online stores, SEO optimization, and online promotion.

These examples will help you get an idea about the services I offer and how I communicate with my clients. Each offer is presented in detail, including the features and benefits you will receive.

Transparency is a core value for me, and in the collaboration process, I assure you that you will benefit from open and honest communication from all perspectives, including regarding the costs involved in your projects.

If you want to learn more about calculating the cost for a website, I encourage you to read the article, “Calculating the cost for a website: an open story“. This article will provide you with valuable information and advice on how you can evaluate and better understand the financial aspects of your project.

If you want to estimate the price of a website or an online store, you can do so using the “Price calculator and offer generator“. Fill out the form and you will get a price estimate based on your desired specifications. Simple and fast!

Sample offers for website creation, online stores, and online promotion

What should a website creation offer contain?

Next, we come to your aid with a model of website creation offer. This website offer can also be useful for editing a website contract.

The offer described below is complete and complex enough for any type of website such as: presentation site, online store, product directory, etc.

In the example below, the offer is created for an online store type website and contains not only the website creation part but includes the costs with the following services:

– Web domain and website hosting cost;
– Website creation cost;
– Website logo graphic design cost;
– Website content creation cost (content writing);
– Website content translation cost;
– Product creation and insertion cost for the online store;
– Product photography and image editing cost;
– Cost of installing additional modules on the website;
– Website maintenance cost;
– Website administration cost;
– Website SEO optimization cost;
– Online promotion services cost.

You can use this offer example for free, both for your requests as a client, which you address to web service providers or as a web service provider.

Website Creation Offer

General description of the project for a website

We propose the technical and price offer for the creation of a website that includes the functionality of an online store, with the following general characteristics:

Online store type website for selling physical products;
The website will be created based on a WordPress – WooCommerce platform;
The online store will allow the sale of a maximum number of X,XXX products. This number includes product variations.
The website will be bilingual, created in Romanian and English.

The offer includes the following costs:

The cost of acquiring the web domain;
The cost of the website hosting service;
The cost of graphic design for the website logo / emblem;
The cost of creating the website with online store functionality (pages, forms, user management, etc.) in Romanian;
The cost of creating the website with online store functionality (pages, forms, user management, etc.) in English;
The cost of creating the website content from Romanian to English (texts of pages, articles, forms, etc.);
The cost of adding, editing, and translating products in the online store, Romanian and English;
The cost of photographing products and editing product images;
The cost of integrating the online payment module for the online store;
The cost of integrating the module for automating order shipments to the courier;
The cost of implementing various auxiliary modules and services;
The cost of website maintenance;
The cost of website administration;
The cost of website SEO optimization;
The cost of online promotion services for the website.

Description of costs and website functionalities

Domain acquisition

For domain acquisition, you have at least 2 alternatives. Choose one of the options below.

A. The website domain will be acquired by the service provider for a period of ZZ months, starting from the date of contract signing and will be made available to the client for this period of time.

B. The website domain will be acquired by the beneficiary.

Hosting service

In this case, there are at least 2 alternatives. Choose one of the options below.

A. The provider will offer the hosting service for the website for a period of ZZ months from the date of contract signing.

B. The acquisition and payment of hosting services for the website are the responsibility of the beneficiary.

Graphic design of the website logo / emblem

The offer includes the graphic design of the website logo / emblem, according to the client’s requirements.

The details for creating the logo / emblem will be provided by the client in writing.

The offer includes a maximum of X logo design concepts with a maximum of X variations (modifications included). The logo will be delivered in JPG, PNG, SVG, PSD, etc. graphic formats.

Installation and setup of the WordPress platform

The website will be created based on the WordPress platform and the WooCommerce module for implementing the online store functions.

The website will be created on the provider’s server until its final version, which will be delivered to the beneficiary.

Creation of pages, articles, and forms for the online store in Romanian and English

The website offer includes the creation of all pages and forms for the proper functioning of the website / online store, product management, orders, and users. The offer contains the bilingual version of the site, Romanian and English.

The creation of the website will be done exclusively based on the documents and information communicated by the beneficiary to the provider, and the responsibility regarding their content lies entirely with the beneficiary.

Creation of content in the form of texts

In addition to the website structure, the offer also includes the creation of content in the form of texts from the website pages and articles.

The texts will be designed based on the written requirements of the beneficiary.

The texts included in the offer will be limited to a maximum of X,XXX characters. The offer also includes the translation of texts into English.

Creation, addition, and editing of products

The offer includes the creation, addition, editing of texts in Romanian and English for a maximum of XXXX products.

Creation of product images

The offer includes photographing and processing images for a maximum of XXXX products. For each product, a maximum of X photographs will be taken.

Integration of the online payment module

For the online store part of the website, the following payment methods will be implemented:

Cash on delivery payment;
Online card payment;
List other payment methods ….

Integration of the module for automating order shipments to the courier

The offer contains the module for automating shipments to a courier.

Implementation of various auxiliary modules and services

The price offer includes the implementation of the following auxiliary modules and services, useful in the correct and performant administration of a website:

a) Website security module:

The module protects the website against attacks, blocks unauthorized authentication, provides reports related to attacks and unauthorized authentication attempts.

b) Spam protection module:

A site that allows comments from visitors will have spam comments in a very short time after launch. This module eliminates spam to a significant extent.

c) YYYY Module

Continue the list with the modules you can install on the site and a brief description of their functionality.

Website maintenance

The offer includes the cost of website maintenance for a period of X months.

Website maintenance involves the following:

– Provide a description of the maintenance service offered.

Website administration

The offer includes the cost of website administration for a period of X months.

Website administration involves the following:

– Provide a description of the maintenance service offered.

Website SEO optimization

The price offer includes the “on-page SEO” optimization service for the site, for the Google search engine.

Online promotion services

The price offer includes the following online promotion services:

– Defining a general marketing plan;
– Creating newsletter marketing campaigns. Maximum X campaigns per month, for ZZ months. Total XX campaigns;
– Automatic posts on social networks. Maximum X posts per week on the following sites (Facebook, Instagram, LinkedIn, Pinterest, Twitter and Reddit);
– Content creation (content writing), texts for new pages, blog articles. Maximum one text of XXXX characters per month;
– Graphic or video content creation (banners, images, infographics, video clips). Maximum one graphic or video content per month;
– Continuous optimization of the site for the Google search engine (SEO);
– Setting up & managing Google Ads campaigns. Maximum one Google Ads campaign per month;
– Setting up & managing Facebook Ads campaigns. Maximum X Facebook Ads campaigns per month
– Creating online forms.

EXECUTION TERM

ONLINE STORE EXECUTION TERM

The execution term of the online store is ZZ working days from the date of contract signing.

PRODUCT PHOTOGRAPHY TERM

The term for photographing products and processing images is ZZ working days from the date of contract signing and from the moment all products are provided.

PRODUCT INTRODUCTION TERM

The term for creating, editing, and introducing XXXX products into the online store is XX working days from the date of contract signing.

SEO OPTIMIZATION TERM

SEO optimization of the website will be executed within XXX days of site completion.

ONLINE PROMOTION TERM

Online promotion will be carried out according to the conditions presented in the offer for a period of ZZ months from the date of website completion.

OFFER VALIDITY TERM

The validity term of the offer is maximum ZZ days from the date of its transmission to the client.

COSTS, PRICES

All prices are expressed in euros and do not include VAT.

Payment for services is made in lei at the BNR exchange rate, according to the conditions stipulated in the contract, if applicable.

DOMAIN & HOSTING

Domain cost for ZZ months: XXX€;
Hosting services cost for ZZ months: XXX€;

WEBSITE CREATION

Site logo creation cost: XXX€;
Website price in Romanian: X,XXX€;
Website price in English: X,XXX€;

SITE CONTENT CREATION (CONTENT WRITING)

Creating site content texts with specific ……. , in Romanian: XXX€;
Translation of texts, pages, articles, forms, etc. into English: XXX€;

PRODUCT CREATION & INTRODUCTION

Adding and editing XXXX products in Romanian: X,XXX€;
Adding, translating, and editing XXXX products in English: X,XXX€;

PHOTO & EDITING

Cost of photographing and editing images for XXXX products: X,XXX€;

PAYMENT MODULE

Cost of integrating the online payment module: XXX€;

COURIER MODULE

Cost of integrating the courier module: XXX€;

AUXILIARY MODULES AND SERVICES

Testimonials module: XXX€;
Online forms module: XXX€;
Newsletter module: XXX€;
Automatic posting on social networks module: XXX€;
Automatic retrieval of posts from social networks module: XXX€;
Google Analytics module: XXX€.

WEBSITE MAINTENANCE

Cost of online store maintenance, for a period of ZZ months: XXX€;

WEBSITE ADMINISTRATION

Cost of online store administration, for a period of ZZ months: XXX€;

SEO OPTIMIZATION

Basic SEO optimization for Romanian site: XXX€;
Basic SEO optimization for English site: XXX€;
SEO optimization for XXXX products: X,XXX€;
SEO optimization for XXXX products: X,XXX€;

ONLINE PROMOTION SERVICES

Defining a general marketing plan: XXX€;
Creating newsletter marketing campaigns: X,XXX€;
Automatic posts on social networks: XXX€;
Content creation (content writing), texts for new pages, blog articles: XXX€;
Graphic or video content creation: X,XXX€;
Continuous optimization of the site for the Google search engine (SEO): X,XXX€;
Setting up & managing Google Ads campaigns: X,XXX€;
Setting up & managing Facebook Ads campaigns: X,XXX€.

TOTAL: X,XXX€

COST BREAKDOWN

No.	Service / product description	Total price
1	Domain acquisition cost;	XXX €
	Domain acquisition period = ZZ months from contract signing.

2	Hosting service cost;	XXX €
	The hosting service price is calculated for a period of ZZ months

3	Cost of graphic design for the site logo / emblem;
	The offer includes a maximum of X logo design concepts with a maximum of X included modifications	XXX €

5	Cost of creating the website with online store functionality (pages, forms, user management, etc.) in Romanian	XXX €

6	Cost of creating the website with online store functionality (pages, forms, user management, etc.) in Romanian	XXX €

7	Cost of creating the content in the form of texts for pages, articles, forms, etc. in Romanian;	XXX €

8	Translation of texts, pages, articles, forms, etc. into English	XXX €

9	Cost of adding and editing products in the online store in Romanian.	XXX €
	The maximum number of products is YYYY x YY€/product

10	Cost of adding, editing, and translating products in the online store in English	XXX €
	The maximum number of products is YYYY x YY€/product

11	Cost of photographing and editing product images;	XXX €
	The maximum number of products is YYYY x Y€/product. For each product, Z photographs are taken and Z processed and optimized images are generated.

12	Cost of integrating the online payment module;	XXX €

13	Cost of integrating the module for automating order shipments to the courier;	XXX €

14	Cost of implementing various auxiliary modules and services;
	a) Website security module:	XXX €
	b) Spam protection module:	XXX €
	c) Back-up module:	XXX €
	d) Testimonials module:	XXX €
	e) Online forms module:	XXX €
	f) Newsletter module:	XXX €
	g) Automatic posting on social networks module:	XXX €
	h) Automatic retrieval of posts from social networks module:	XXX €
	i) Google Analytics module:	XXX €

15	Cost of online store maintenance;	XXX €
	The cost is calculated for a period of ZZ months from project completion.

16	Cost of online store administration;	XXX €
	The cost assumes X hours of services for new implementations.

17	SEO optimization cost;
	Basic SEO optimization for Romanian site	XXX €
	SEO optimization for YYYY products, YYYY x YY€/product	XXX €
	Basic SEO optimization for English site	XXX €
	SEO optimization for YYYY products, YYYY x YY€/product, English language	XXX €

18	Cost of online promotion services.
	a) Defining a general marketing plan;	XXX €
	b) Creating newsletter marketing campaigns. Maximum X campaigns per month, for ZZ months. Total XX campaigns;	XXX €
	c) Automatic posts on social networks. Maximum X posts per week on the following sites (Facebook, Instagram, LinkedIn, Pinterest, Twitter and Reddit);	XXX €
	d) Content creation (content writing), texts for new pages, blog articles. Maximum one text of X,XXX characters per month;	XXX €
	e) Graphic or video content creation (banners, images, infographics, video clips). Maximum one graphic or video content per month;	XXX €
	f) Continuous optimization of the site for the Google search engine (SEO);	XXX €
	g) Setting up & managing Google Ads campaigns. Maximum one Google Ads campaign per month;	XXX €
	h) Setting up & managing Facebook Ads campaigns. Maximum X Facebook Ads campaigns per month	XXX €