Facebook Page VS Website advantages and disadvantages

If you want a simple, showcase site with a few pages, the cost of making the site is relatively low. The more complex the site, the higher the development costs.

Making a Facebook page costs nothing. If you’re new to the business and can’t set up your page yourself, you can call in a professional. The cost of creating the page will be around €50. Using a Facebook page as both a social networking tool and a business website can make the job of building an online presence simpler, easier and cheaper.

If you learn to manage your website yourself, you won’t have any administration and maintenance costs. For more complex sites, maintenance service becomes almost mandatory, and costs start from $40 – $60 per month and can reach hundreds or thousands of euros per month. Read more about the costs of management and maintenance.

The maintenance part is handled by Facebook. If you don’t have the time or experience, you can get a specialist to manage your page for a fee.

Facebook takes care of everything related to the infrastructure needed to manage its pages. You don’t have to pay anything.

Additional costs will occur when you want to make changes to your website or develop it. And it’s even advisable to have a dynamic site that you constantly develop.

Not being able to edit a Facebook page has its drawbacks. No matter how many posts you make, no matter how many pictures you add, in the end your page will look the same …. as a Facebook page. And visitors would like to know what sets you apart from the competition? With a Facebook page, you can’t tell them you’re different.

Yes, there are many alternatives to you do it yourself website on free platforms. However, even those are not within everyone’s reach. You can choose the free options if you want to test the domain and gain some experience. It’s even advisable to do so, because you’ll have a much better understanding of what website design is all about.

Creating a Facebook page is simple and doesn’t take much type. In 10 minutes you can have a page up and running. The harder part is getting as many followers as possible.

Building a website takes time. The web designer will need to understand your business, your products, the services you offer and will need to create a profile of your potential customer. Next comes the concept phase, the demo version, the creation of content, the implementation of various functionalities, testing, etc. So it takes time.

And because it’s so easy to make a Facebook page, you can make more. Don’t forget Facebook groups, which are even more interesting and interactive than pages.

Of course you have no chance of all 5 billion users seeing your site. But you still have the chance to choose a much more global approach.

1.4 billion users is no small number. However, the number of people who will get to see your page will be extremely small if you don’t advertise.

The need for control is actually one of the biggest reasons why you really need a website. You make the rules and don’t depend on the algorithms of a social media platform.

Relying on a third-party site, such as Facebook, comes with some advantages. However, there is always a trade-off. One of the most significant trade-offs is the lack of control over your own page. No matter how much you customize your business page, it’s still Facebook that controls how customers see and interact with your brand. You simply can’t have enough control when operating on someone else’s platform.

As an owner you can invest money in building and developing your site without worry.

On Facebook, you’re just a user, not a customer, which means you don’t have much right to complain. And even if you do complain, in most cases it doesn’t solve anything. Facebook answers to its shareholders, not to its users. When you create a post or send a message on Facebook, you agree to the following sharing options: – Download. You agree to allow other Facebook users to download the images you share for personal offline viewing. – Integration. Users can embed your content in an iframe on platforms other than Facebook, such as blogs or forums like Reddit. Share on timeline. All of your photos can be re-distributed to a user’s personal timeline. Group sharing. Allow your content to be shared in private Groups, where you can’t see how your content is used or discussed. Share in Messenger. All Facebook posts can be privately shared in Messenger. React. Users can react to your content using positive or negative emoticons, and this activity can be visible to other users. Screenshot. Anyone viewing your content on a smartphone or personal computer can take a screenshot of your content.

The content of the site is your or your team’s work. Texts and pictures are your creation, your property and you own all copyrights on them. No one can use them without your written permission.

However, once you post a photo to your Facebook page, you agree that all other Facebook users are allowed to share and redistribute your content. Have you ever thought that you are working on your page to drive traffic to Facebook. The more interesting your Page content is, the more money Facebook will make from the ads they place on your Page.

You decide the terms and conditions of use of your site. You will no longer be bound by the ever-changing policies of third-party sites.

When you decide to manage your business page on a third party site, you must abide by the terms and conditions of use imposed by that site, whether you like them or not. What’s even worse is that platforms like Facebook are constantly updating their terms of use and algorithms that decide the display of your page content. So policies that seemed favourable when you created your page could change at any time. What if the terms no longer favour your business model? Well, your only options are to accept the new unfavourable terms or close your page.

What if one day, you wake up to the news that Facebook has blocked your account or visitor access to your page? All your followers are gone and your years of work has gone to waste. Unfortunately many Facebook page owners have had such a negative experience. Every month in USA there are over 10,000 Google searches with the text “Facebook page recover”.

Find a skilled web designer and you’ll be proud of your website.

Facebook allows you to customize your page header, store sections, and of course the content you share. That’s all you can do from a personalization standpoint. Whatever you do, Facebook blue will still dominate your page, no matter what branding styles you choose. You’ll never be able to tell your story the way you want to on Facebook. Page content, offers, promotions and updates, must all fit within the guidelines set by Facebook. Any content you post on Facebook can be used by Facebook for its own purposes, so you lose the appeal of exclusive, unique content.

You may not know it, but the most used website on the Internet is Google, not Facebook. Google is also the most used search engine. Do you know what percentage of searches are done on Facebook? About 1.05% of all searches. Google, Youtube, Yahoo, Bing, Amazon, etc. are used for the rest of Internet searches. It’s important for you to show up in people’s searches on Google and then on Facebook.

Facebook restricts search engine access. Because of this, the enormous amount of information on Facebook is not indexed and is not accessible via Google , Bing, Yahoo etc. If you want to search for something on Facebook, you are forced to use the Facebook search function. A crudely implemented, inefficient function that gives you very often irrelevant results.

Once the visitor has arrived on your site, you can capture their full attention. You can give them useful information and to some extent you can get them to act in certain ways (subscribe to your newsletter, provide you with information, buy a certain product or service, etc.)

Your Facebook page is surrounded by a lot of information from other people, pages and groups that distract the visitor.

With SEO optimization techniques, you can achieve organic and steady site growth in Google searches over time without having to promote your site through paid advertising.

It’s almost impossible to optimize a Facebook page for search engines. In recent years, organic reach (the total number of people reached by a post) on Facebook has been steadily declining, because Facebook tries everything it can to get you to pay for advertising. Perhaps for large companies, advertising budgets are not an issue. But the problem arises for small business owners with limited budgets.

You can ask for opinions, chat with page followers and make people more aware of your brand..

You approve the publication of any text on your site. This way you can avoid spam, inappropriate comments etc.

When a satisfied customer writes an objective review, it’s a chance for others to read useful information about the products and services you offer. Negative reviews discourage customers without ever allowing you to defend yourself against inaccurate claims. This misinformation could mean dozens or hundreds of lost customers when your only online resource is a Facebook page.

Apart from the fact that through a Google analytics account, you have access to a large and diverse volume of statistics, these are confidential. Only you have access to these statistics.

Everyone who visits your Facebook page will be able to see exactly how many followers your page has, how many likes your posts have and all the comments. Sometimes this is beneficial, sometimes not.

After the Cambridge Analytica scandal, Facebook’s user base began to decline. With security and privacy being an ongoing issue, you’ll need to be very careful about the type of information you post on your Facebook page.

And then you ask yourself, why did you spend the effort, time and money to make a page with 10,000 followers (just an example), if out of those 10,000 followers only 15% – 35% will see your posts? Facebook’s decision to prioritize the display of paid content has significant consequences for how users will interact with your posts. It’s good to know that posts that link to other sites (the image in the post is taken from the link) will have approximately 3 – 4 times fewer views on followers’ pages compared to posts with text and photo uploaded to Facebook. It seems unbelievable, but this is how Facebook shows you that they don’t value other sites’ content. The same problem occurs when posting links to Youtube. If you upload your video to Facebook you will get 3 to 4 times more views than if you post the YouTube link.

Reviews are extremely important to you and your business. Publishing them on the website is mandatory. You can automatically retrieve reviews from Facebook, Google, Trip Advisor and many other sites on your website.

If you want to find out how you can make these posts automatic, read this article.

Although Fcebook is more restrictive, you can post your site’s pages to Facebook See here how you can do this.

There’s stiff competition for your site too. But once you get the visitor to your site, you can get their full attention without them being bothered by ads, news feeds, messages, etc..

The competition on Facebook is growing every day. First, you have to fight other businesses for customers’ attention. As more and more businesses create Facebook pages, the competition becomes even fiercer, forcing page owners to invest in advertising.

Look around you and you’ll see that all serious companies promote their business through multiple advertising channels. A website is a perfect centrepiece for many of the existing promotion methods: Google Ads, affiliate marketing, podcasts, YouTube videos, social media platforms.

Facebook gives you a few ways to promote yourself with an effectiveness that is often just satisfactory. When you choose to do a certain type of promotion, measure its effectiveness. A very important parameter is the cost per click. Compare the cost per click of a Google Add campaign and a Facebook promotion campaign. You might be in for a big surprise.

Setting up an effective Google Add campaign or running an email marketing campaign is not for everyone. You will need to call on people with experience in the field to create this kind of campaign.

Facebook offers a simple promotion option that anyone can set up. However, you should also know that setting up an effective campaign on Facebook is a professional job. If you set it incorrectly you will spend money without getting the desired result.

Getting attention on Facebook is one of the biggest challenges. Facebook is a social network. People don’t log on to see your ads but to connect with friends and family. Although your ad, will be displayed on a user’s page, there is always the possibility that they will not notice it. And you’ve basically paid for it for nothing. Many times Facebook is a lot like passing out flyers on an airplane. Many see them on the ground, few bend down to read them.

There’s a good reason why even small businesses want a website. They want the credibility that comes with owning a website.

The truth is that anyone can create a Facebook page, fill it with fake data, and buy thousands of likes or reviews to make us think it’s a legitimate company. But not just anyone can have a website!

Perhaps Facebook will continue to develop this option to create an online store and in the future, you will be able to create complex online stores. Unfortunately, the current version cannot be considered.

Although the traffic analysis tools are fewer than those offered by Google and other companies, they are sufficient for decent analysis. It’s good to know that Facebook has often been accused of providing data that misleads users of Facebook pages.

By backing up regularly (it can be done automatically), the site will always be safe and you can restore it to any version you want. If you’re not happy with the hosting service, you can move your site to another provider.

Theoretically, there is a feature where you can save the content of a Facebook page Try it and see how well it works :).

Let’s take the webage.ro website as an example. In addition to information about the services we offer, the site provides free online applications and forms for calculations, tests and questionnaires.