Română
Authenticmind.ro
Client Services
| Google Ads |
Characteristics of services provided to the client
Google Ads Campaign for Authenticmind Bucharest Client
AuthenticMind.ro, represented by Roxana Alexandra Popa – clinical psychologist, psychotherapist, and coach – needed to increase their online visibility for psychotherapy services offered both at their Bucharest office and online. Special emphasis was placed on positioning the brand as an authentic and trustworthy voice in the mental health field.
Implemented Solution:
We developed a comprehensive Google Ads strategy that includes:
- Targeted Search campaigns for multiple services: individual psychotherapy, couple therapy, adolescent counseling, and coaching
- Dual geographic targeting:
- Bucharest and surrounding areas for office-based services
- International coverage for online services
- Customized ads highlighting:
- Multiple expertise: clinical psychologist, psychotherapist, and coach
- Free educational resources (blog, podcast, YouTube channel)
- Free online mental health assessment test
- Easy online booking and payment system
Results:
- 85% increase in online appointments compared to pre-campaign period
- Improved conversion rate for premium service landing pages
- Increased visibility for the “Psychology Blog” YouTube channel
- Enhanced engagement on educational content (blog articles, podcasts)
- Strong positioning in searches for “psychotherapist Bucharest” and “online therapy”
- Increased brand awareness for AuthenticMind in the online environment
This campaign demonstrates how a well-structured digital strategy can support the development of a modern psychology practice that combines traditional services with a strong digital presence and quality educational content. The success is due to the holistic approach, which emphasizes both therapeutic services and the educational and personal development component.
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