Google Ads Promotion

Contents:

1. What is the calculator and how does it work
2. How to use it
3. Explanation of terms used in a Google Ads campaign
4. Who this calculator is for
5. Important note regarding estimates
6. Make an estimate
7. Google Ads promotion services

What is the Google Ads campaign cost calculator and how does it work?

This calculator estimates the budget needed for promoting on Google Ads, taking into account factors such as your industry, conversion objectives, and target geographic area. It uses updated data on the average cost per click (CPC) and conversion rates specific to different sectors of activity to provide an accurate estimate of the budget needed for your Google Ads campaign.

How to use the Google Ads budget estimation calculator:

• Enter the desired number of daily conversions.
• Select the geographic area for your Google promotion campaign.
• Select the business category from the predefined list.
• Instantly get an estimate of the monthly budget needed in euros and RON for your Google Ads campaign.

Explanation of terms used in Google Ads promotion:

Desired number of daily conversions:

A conversion is a desired action that a visitor performs on the website or in the application.

Examples of conversions:

• Purchasing a product or service
• Signing up for a newsletter
• Making a phone call
• Interacting with customer service
• Filling out a form
• Scheduling an appointment
• Downloading an informational brochure

Cost to obtain a conversion:

The average amount spent to obtain a single conversion (desired action) from a customer or potential customer.

CPC (Cost per Click):

The amount paid for each click on your Google Ads ad.

Conversion rate:

The percentage of visitors who perform the desired action after clicking on your ad.

Who is this Google Ads budget calculator for:

• Entrepreneurs who want to launch a Google promotion campaign;
• Experienced marketers looking to quickly estimate budgets for new Google Ads promotion projects;
• Managers who need to justify marketing budgets for Google campaigns;
• PPC advertising agencies preparing proposals for clients.

Disclaimer for users of the Google Ads budget calculator:

While we strive to provide the most accurate estimates for Google promotion costs, it’s important to understand that this calculator provides approximations. The actual costs of your Google Ads campaign may vary depending on factors such as ad quality, market competition, and Google’s algorithmic changes. We recommend using these estimates as a starting point and adjusting your strategy as you obtain real data from your Google promotion campaigns.

Additional observations:

1. Complexity of reality: In real practice, the costs and performance of a Google Ads campaign can be influenced by many other factors not included in this simplified model, such as ad quality, keyword quality score, seasonality, and bidding strategies.
2. CPC variability: In reality, CPC can vary significantly from one click to another, depending on factors such as time of day, device used, and real-time competition for each auction.
3. Conversion rate: This can vary depending on the traffic source, landing page quality, and many other factors. Our model applies a uniform conversion rate, which is a simplification.
4. Regional and industry adjustments: The modifiers for location and category are estimates based on general trends and may require periodic adjustments to reflect current market conditions.

This model provides a solid basis for initial estimates, but users should be aware that actual campaign results may vary and that continuous optimization is essential for success in Google Ads advertising.