What does SEO mean? Why is SEO so costly? 2024

What does SEO mean

What does SEO mean? How much does SEO set you back? Why is SEO so costly? Are there any SEO services that are guaranteed? Who is capable of SEO? In this article, I’ll answer some of these questions.

You’ve probably heard of SEO (Search Engine Optimization) and how important it is to your online business if you’re a website owner.
If you haven’t heard, SEO refers to the process of optimizing all of a website’s pages for specific words or groups of words that people use in Google searches.
Assume you own a furniture company with a web presence. As a business owner, you want your site to appear first in Google searches for the term “custom furniture” That would be fantastic for your company. Unfortunately, thousands of other furniture makers, like you, are probably looking for the same thing. So, how do you get on the first or second page of Google search results?
To achieve this, you have practically 2 options:
1. “You pay Google” to have your site appear at the top of the first page of results.
2. You optimize your site in terms of SEO.
The first option is the most efficient and quick. Unfortunately, it only works if you pay for the Google advertisement. You will be removed from the first page once you stop paying!
How much does Google pay for this ad?
It is dependent on the search terms, their number, and other factors. Some words will cost you more. Why? because you aren’t the only one using Google to advertise. If ten websites compete for the top spot in a search for “custom furniture,” Google will prioritize the site that pays the most. In essence, you’ll be bidding for those words in an auction. The first position will be occupied by the highest payer, followed by the second, third, and so on.
What method do you use to pay for Google ads?
You will be charged a single cost per click. Assume the cost per click for the phrase “custom furniture” is $0.5. You will be charged $0.5 each time someone clicks on the link that leads to your website. You’ll end up paying a lot of money on Google ads if you have a lot of clicks. However, you will have a large number of customers.
The second option is to hire a company, freelancer, or “skilled person” to make the necessary changes to your site so that it appears in the top Google search results for the terms you want.
Is this even possible?
Yes, it is possible, and the process is known as SEO.
Who is capable of SEO?
The web designer / company that created your site, in theory. SEO isn’t for everyone, and it’s not for everyone who wants to do it.
Why is it that no one can do SEO?
Because not every web designer possesses the necessary skills and experience. Because it is a complicated process, it necessitates a significant amount of time, resources, and effort.
How much does SEO cost you at least?
Unfortunately, SEO is not cheap. The cost of SEO is frequently higher than the cost of the site you want to optimize.
You can’t set a single price for SEO because there are so many variables. The cost can range from $ 500 for a simple site with a few pages to tens of thousands of dollars for complex sites, online stores with a large number of products, and so on.
Why is SEO so costly?
Because of the following factors:
1. It takes a long time to see visible results;
SEO optimization results do not appear overnight. If someone promises you tangible results in a matter of days or weeks, they either don’t understand SEO optimization, are using “Black Hat SEO” techniques, or are attempting to deceive you.
Don’t employ “Black Hat SEO” tactics! You’ll get good results for a while, but then the search engines will penalize you.
Visible results will appear after at least 2 months for a properly done SEO, but in most cases the process will take longer: 4, 6, or 12 months.
2. It is a lengthy procedure. Experience and a thorough understanding of the site’s field of activity are required.
The company that optimizes your site will need time to learn about your business, services, products, goals, and the types of visitors you might attract. Different areas are approached in different ways. There are specifics that must be recognized, studied, and comprehended correctly.
It is critical to comprehend the scope of the website.
On the technical side of website optimization, there are some very good professionals in SEO. However, this is insufficient!
If you have a real estate website, you will need a company with enough real estate experience to better understand the nuances of the field and, in particular, the visitor profile. If you work in the financial services industry, choose people who understand the fundamentals of economics, finance, banking, accounting, and so on.
Investigate the optimization company’s experience in your industry.
3. There is a lot of competition for the top Google search results.
If you’ve decided to optimize your website for specific keywords, keep in mind that you won’t be the only one!
In essence, you’ll be competing with other sites in your field of interest. Your site will appear in very good positions at times, and less good positions at other times. It is critical to be a member of the competition’s leading platoon.
Are there any SEO services that are guaranteed?
Yes, there are enough companies that will guarantee you some SEO optimization results! Some companies guarantee both the positions and the time it will take for the site to achieve those positions. In theory, it is normal to guarantee a service for which you have paid a significant sum of money.
To be honest, I wouldn’t have the courage to work for such a firm. It’s as if one of my stockbrokers is promising me a specific profit over time. It’s as if a travel agency assures me that the weather will be perfect during the holidays. Or so our politicians promise the sea with salt before the election.
Companies that offer guaranteed SEO services should be avoided. You can’t guarantee what you don’t have complete control over!
Google that very clearly specifies on their page ”Do you need an SEO?” the following:
”No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.
Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”
Nobody can promise that your website will appear first in Google searches. Google is the only one who can do it. You can obtain this by paying for your Google ads.
What good is SEO if no one can guarantee anything?
Perhaps you’ve already realized that SEO is a form of “promotion.” Your site is practically non-existent without SEO or promotion. You will need SEO or promotion if you do not have a site with unique, very interesting content that contains highly sought after information by the general public. Or you could do both.
Otherwise, your site will remain amateurish, with 10 – 20 – 30 – 50 daily visitors. You can’t do much when there’s so much traffic. If it’s an online store, the orders will be few, and if it’s a blog, the advertising on your site won’t bring in much money.
Proper SEO optimization of your website does not guarantee that you will rank first in Google searches, but it does guarantee that you will receive a significant increase in visitors. And the rate of expansion can be quite impressive.

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