What should a website creation offer contain?

Next we come to your aid with a website creation offer template. This website offer can also be useful when you are editing a contract for a website design.

The offer described below is complete and comprehensive enough for any type of website such as: presentation website, online shop, product directory etc..

In the example below, the offer is created for an online shop type website and does not only contain the website creation part but includes the costs of the following services:

– Web domain cost and website hosting;
– Cost of website design;
– Cost of website logo graphics;
– Cost of website content writing;
– Cost of website content translation;
– Cost of creating products and placing products in the online shop;
– Cost of product photography and image editing;
– Cost of installing additional plugins on the website;
– Cost of website maintenance;
– Cost of website administration;
– Cost of website SEO optimization;
– Cost of online promotion services.

You can use this free quote example for both your requests as a customer to web service providers or as a web service provider.

Website design offer

Project overview for a website design

We propose a technical and price offer for the creation of a website including the functionality of an online shop, with the following general characteristics:

1. Online shop type website for the sale of physical products;
2. The website will be built on a WordPress platform – WooCommerce;
3. The online shop will allow the sale of a maximum number of X.XXX products. This number includes product variations.
4. The website will be bilingual.

The offer includes the following costs:

1. Cost of purchasing the web domain;
2. Cost of website hosting service;
3. Cost of graphic design of the website logo;
4. The cost of creating the website with online shop functionality (pages, forms, user management, etc.) in main language;
5. Cost of creating the website with online shop functionality (pages, forms, user management, etc.) in second language;
6. Cost of creating the website content from main language into second language (texts of pages, articles, forms, etc.);
7. The cost of adding, editing and translating products in the online shop, main and second language;
8. The cost of photographing products and editing product images;
9. The cost of integrating the online payment module for the online shop;
10. The cost of integrating the module for automating the dispatch of orders to the courier;
11. Cost of implementation of various modules and ancillary services;
12. Cost of website maintenance;
13. Cost of website administration;
14. Cost of SEO optimization of the website;
15. Cost of online promotion services for the website.

Description of website costs and functionalities

Domain purchase

You have a minimum of 2 alternatives to purchase the domain. Choose one of the following.

A. The website domain will be purchased by the service provider for a period of ZZ months from the date of signing the contract and will be made available to the customer for this period of time.

B. The website domain will be purchased by the beneficiary.

Hosting service

And in this case there are at least 2 alternatives. Choose one of the following.

A. The provider will offer the hosting service for the website for a period of ZZ months from the date of signing the contract.

B. The purchase and payment of the hosting service for the website are the responsibility of the beneficiary.

Graphic design of the website logo

The offer includes the graphic design of the website logo according to the client’s requirements.

The details for the logo will be provided by the client in writing.

The offer includes a maximum of X logo design concepts with a maximum of X variations (changes included).

The logo will be delivered in JPG, PNG, SVG, PSD, etc. graphic formats.

Installation and setup of the WordPress platform

The website will be built based on the WordPress platform and the WooCommerce plugin for implementing the functions for the online shop.

The website will be built on the supplier’s server until its final version, which will be handed over to the beneficiary.

Creation of pages, articles and forms of the online shop in main language and second language.

Creation of online shop pages, articles and forms in main and second language

The offer for the website includes the creation of all pages and forms for the proper functioning of the website/online shop, product, order and user management.

The offer includes the bilingual version of the website.

The creation of the website will be carried out exclusively on the basis of documents and information communicated by the beneficiary to the supplier, and the responsibility for their content lies entirely with the beneficiary.

Creation of content in the form of texts

In addition to the structure of the website, the offer also includes the creation of text content from the pages and articles of the website.

The texts will be designed based on the written requirements of the beneficiary.

The texts included in the offer will be limited to a maximum of X.XXX characters. The offer also includes the translation of the texts into a second language.

Creating, adding and editing products

The offer includes creating, adding, editing texts in the basic and second language of a maximum of XXXX products.

Creation of product images

The offer includes the photography and image processing of a maximum of XXXX products. A maximum of X photos will be taken for each product.

Integration of the online payment module

The following payment methods will be implemented for the online shop part of the website:

• Payment by refund;
• Online payment by card;
• List other payment methods ….

Integration of the plugin for automating the dispatch of orders to the courier

The offer contains the plugin for automating shipments to a courier.

Implementation of various plugins and ancillary services

The price offer includes the implementation of the following plugins and ancillary services, useful in the correct and efficient administration of a website:

a) Website security plugin:

The module protects the website against attacks, blocks unauthorized login, provides reports related to attacks and unauthorized login attempts.

b) Spam protection plugin:

A website that allows comments from visitors will, within a very short time after launch, have spam comments. This module eliminates spam to a significant extent.

c) YYYY plugin

Continue with the list of plugins you can install on your website and a brief description of their functionality.

Website maintenance

The offer includes the cost of website maintenance for X months.

Website maintenance involves the following:

– Provide a description of the maintenance service offered.

Website administration

The offer includes the cost of website administration for a period of X months.

Website administration involves the following:

– Provide a description of the maintenance service offered.

Website SEO optimization

The price offer, includes the service of “SEO on page” optimization of the website, for Google search engine.

Online promotion services

Price offer following online promotion services:

– Definition of an overall marketing plan;
– Creation of newsletter marketing campaigns. Maximum X campaigns per month, for ZZ months. Total XX campaigns;
– Automated and social media posts. Maximum X posts per week on the following sites (Facebook, Instagram, LinkedIn, Pinterest, Twitter and Reddit);
– Content writing, texts for new pages, blog articles. Maximum one XXXX characters per month;
– Creating graphic or video content (banners, images, info-graphics, videos). Maximum one graphic or video content per month;
– Continuous optimization of the website for Google search engine (SEO);
– Setting up & managing Google Ads campaigns. Maximum one Google Ads campaign per month;
– Facebook Ads campaign setup & management. Maximum X Facebook Ads. campaigns per month
– Creation of online forms.

EXECUTION TIME

ONLINE SHOP EXECUTION DEADLINE

The online shop execution deadline is ZZ working days from the date of signing the contract.

DEADLINE FOR PRODUCT PHOTOGRAPHY

The deadline for product photography and image processing is ZZ working days from the date of signing the contract and from the time of delivery of all products.

TIME LIMIT FOR PLACING PRODUCTS

The deadline for creating, editing and entering XXXX products in the online shop is XX working days from the date of signing the contract.

SEO OPTIMIZATION DEADLINE

The SEO optimization of the website, will be executed within XXX days after the completion of the website.

ONLINE OPTIMIZATION DEADLINE

Online promotion will be carried out according to the conditions presented in the offer for a period of ZZ months from the date of completion of the website.

VALIDITY PERIOD OF THE OFFER

The offer is valid for a maximum of ZZ days from the date of submission to the customer.

COSTS, PRICES

All prices are in euros and do not include VAT.

Payment for services shall be made in XXX at the YYY exchange rate, according to the terms stipulated in the contract, if applicable.

DOMAIN & HOSTING

• Domain cost for ZZ months: XXX€;
• Cost of hosting services for ZZ months: XXX€;

WEBSITE CREATION

• Cost of website logo creation: XXX€;
• Price of main language website: X.XXX€;
• Second language website price: X.XXX€;

WEBSITE CONTENT WRITING

• Content writing for ……. , in main language: XXX€;
• Translation of texts, pages, articles, forms etc. into second language: XXX€;

CREATION & PRODUCT INTRODUCTION

• Adding and editing XXXX products in main language: X.XXX€;
• Adding, translating and editing XXXX products in second language: X.XXX€;

PHOTO & EDITING

• Cost of photographing and editing images for XXXX of products: X.XXX€;

PAYMENT MODULE

• Cost of integrating the online payment module: XXX€;

CURIER MODULE

• Cost of integrating the courier module: XXX€;

ANCILLARY MODULES AND SERVICES

• Testimonial module: XXX€;
• Online forms module: XXX€;
• Newsletter module: XXX€;
• Automated social media posting module: XXX€;
• Module automatic retrieval of posts on social networks: XXX€;
• Google Analytics module: XXX€.

WEBSITE MAINTENANCE

• Cost of maintenance of the online shop for a period of ZZ months: XXX€;

WEBSITE ADMINISTRATION

• Online shop administration cost, for a period of ZZ months: XXX€;

SEO OPTIMIZATION

• SEO optimization of the basic main language website: XXX€;
• SEO optimization of the basic second language website: XXX€;
• SEO optimization XXXX of products: X.XXX€;
• XXXX SEO optimization of products: X.XXX€;

ONLINE PROMOTION SERVICES

• Definition of an overall marketing plan: XXX€;
• Creation of newsletter marketing campaigns: X.XXX€;
• Automated and social media posts: XXX€;
• Content creation (content writing), texts for new pages, blog articles: XXX€;
• Creating graphic or video content: X.XXX€;
• Ongoing optimization of the website for Google search engine (SEO): X.XXX€;
• Setting up & managing Google Ads campaigns: X.XXX€;
• Facebook Ads. campaign setup & management: X.XXX€.

TOTAL: X.XXX€

BREAKDOWN OF COSTS